Higher National Diploma Marketing (HND)
The HND Marketing Programme has a three-year duration and students are trained in various courses leading to the award of the Higher National Diploma (HND) Certificate in Marketing.
Structure of the Programme (Semester-by-semester schedule/structure, of course, showing the credit value of each course). These are presented in the tables below
First Year, First Semester | ||
Code | Title | Credits |
AFS101 | African Studies I | 2.0 |
CLT101 | Computer Literacy I | 2.0 |
COS101 | Communication Skills I | 2.0 |
MKT101 | Fundamentals of Marketing | 3.0 |
MKT102 | Customer Communications | 3.0 |
MKT103 | Economics | 3.0 |
MKT104 | Quantitative Studies | 2.0 |
MKT105 | Marketing Environment | 3.0 |
Totals | 20.0 |
Frist Year, Second Semester | ||
Code | Title | Credits |
AFS102 | African Studies II | 2.0 |
CLT102 | Computer Literacy II | 2.0 |
COS102 | Communication Skills II | 2.0 |
INA102 | Industrial Attachment | 2.0 |
MKT111 | Fundamentals of Marketing | 3.0 |
MKT112 | Customer Communications | 3.0 |
MKT113 | Economics | 3.0 |
MKT114 | Quantitative Studies | 2.0 |
MKT115 | Marketing Environment | 3.0 |
Totals | 22.0 |
Second Year, First Semester | ||
Code | Title | Credits |
ETP310 | Entrepreneurship I | 2.0 |
MKT204 | Management for Marketing I | 3.0 |
MKT205 | Business Law | 2.0 |
MKT206 | Financial Accounting | 2.0 |
MKT207 | Behavioural Aspects of Marketing | 3.0 |
MKT208 | Marketing Operations | 3.0 |
MKT209 | Management Information for Marketing | 3.0 |
MKT210 | Marketing/Customer Interface | 3.0 |
MKT221 | Research Methods | 0.0 |
Totals | 21.0 |
Second Year, Second Semester | ||
Code | Title | Credits |
ETP309 | Entrepreneurship II | 2.0 |
INA202 | Industrial Attachment | 2.0 |
MKT214 | Management for Marketing II | 3.0 |
MKT215 | Business Law | 2.0 |
MKT216 | Financial Accounting | 2.0 |
MKT217 | Behavioural Aspects of Marketing | 3.0 |
MKT218 | Marketing Operations | 3.0 |
MKT219 | Management Information for Marketing | 3.0 |
MKT220 | Marketing/Customer Interface | 3.0 |
MKT222 | Research Methods | 0.0 |
Totals | 23.0 |
Third Year, First Semester | ||
Code | Title | Credits |
MKT401 | Marketing Planning & Control | 3.0 |
MKT402 | Marketing Management | 4.0 |
MKT403 | International Marketing | 3.0 |
MKT404 | Project Management | 3.0 |
MKT405 | Marketing Communications | 3.0 |
MKT406 | Selling & Sales Management | 3.0 |
Totals | 19.0 |