Higher National Diploma Marketing (HND)

The HND Marketing Programme has a three-year duration and students are trained in various courses leading to the award of the Higher National Diploma (HND) Certificate in Marketing.

Structure of the Programme (Semester-by-semester schedule/structure, of course, showing the credit value of each course). These are presented in the tables below

First Year, First Semester
Code Title Credits
AFS101 African Studies I 2.0
CLT101 Computer Literacy I 2.0
COS101 Communication Skills I 2.0
MKT101 Fundamentals of Marketing 3.0
MKT102 Customer Communications 3.0
MKT103 Economics 3.0
MKT104 Quantitative Studies 2.0
MKT105 Marketing Environment 3.0
Totals 20.0

 

Frist Year, Second Semester
Code Title Credits
AFS102 African Studies II 2.0
CLT102 Computer Literacy II 2.0
COS102 Communication Skills II 2.0
INA102 Industrial Attachment 2.0
MKT111 Fundamentals of Marketing 3.0
MKT112 Customer Communications 3.0
MKT113 Economics 3.0
MKT114 Quantitative Studies 2.0
MKT115 Marketing Environment 3.0
Totals 22.0

 

Second Year, First Semester
Code Title Credits
ETP310 Entrepreneurship I 2.0
MKT204 Management for Marketing I 3.0
MKT205 Business Law 2.0
MKT206 Financial Accounting 2.0
MKT207 Behavioural Aspects of Marketing 3.0
MKT208 Marketing Operations 3.0
MKT209 Management Information for Marketing 3.0
MKT210 Marketing/Customer Interface 3.0
MKT221 Research Methods 0.0
Totals 21.0

 

Second Year, Second Semester
Code Title Credits
ETP309 Entrepreneurship II 2.0
INA202 Industrial Attachment 2.0
MKT214 Management for Marketing II 3.0
MKT215 Business Law 2.0
MKT216 Financial Accounting 2.0
MKT217 Behavioural Aspects of Marketing 3.0
MKT218 Marketing Operations 3.0
MKT219 Management Information for Marketing 3.0
MKT220 Marketing/Customer Interface 3.0
MKT222 Research Methods 0.0
Totals 23.0

 

Third Year, First Semester
Code Title Credits
MKT401 Marketing Planning & Control 3.0
MKT402 Marketing Management 4.0
MKT403 International Marketing 3.0
MKT404 Project Management 3.0
MKT405 Marketing Communications 3.0
MKT406 Selling & Sales Management 3.0
Totals 19.0